Sales Manager
Company: Great Wolf Lodge
Location: Waukegan
Posted on: January 22, 2023
Job Description:
Summary: - At Great Wolf the Sales Manager strategically targets
high margin sales opportunities and converts those opportunities to
sales wins, achieving assigned goals and contributing to the
overall success of the Lodge.
Essential Duties & Responsibilities
- Develop and execute comprehensive outbound prospecting strategy
to secure new and existing group room and event business,
specifically targeting shoulder and off-peak groups
- Increase market share through effective networking, research
and business development activities in order to target, solicit and
win new business
- Convert group and meeting inquiries to sales via fast response
time, exceptional sales skills and diligent client service
- Represent Great Wolf at local and regional trade and travel
shows in accordance with Lodge strategy to promote Groups brand and
uncover new opportunities
- Demonstrate strong account management fundamentals, including
effective entry of all activities in CRM system, tracing next
steps, pipeline management and setting future meetings.
- Build and maintain key client relationships, generating repeat
business and lifetime value
- Prepare compelling group proposals, sales materials and
contracts that result in sales wins
- Deliver on assigned group room and catering sales goals that
contribute to the overall financial success of the lodge
- Exercise appropriate authority to skillfully negotiate
contracting terms including, but not limited to, pricing for
meeting room rental and audio visual
- Submit a weekly report to the director of sales and catering
documenting sales activities, converted business and pipeline
progression
- Create and update quarterly sales action plans outlining
business development objectives and market segment
strategy
- Provide consultation/advice to clients on all aspects of
lodge's facilities and services when proposing and contracting
groups and events
- Monitors room blocks and communicates with appropriate property
personnel on a weekly basis regarding group room pick-ups, rooming
lists, etc.
- Represent the lodge in investigating and resolving any group
complaints or conflicts including, but not limited to: billing
issues, misplaced items, reservations and contract
discrepancies
- Complete Banquet Event Orders (BEOs) and Resumes for clients
and operations departments to communicate specific needs,
contracted/agreed-upon details and pricing for the meeting, event
or program
- Provide detailed information on meeting-specific needs
throughout the entire booking process from negotiation through
departure
- Enter accurate rooming lists, routing information, tax-exempt
status and verification of payment in Company software
systems
- Maintain Posting Master (PM) account ledger by keeping track of
all open PM accounts
Basic Qualifications & Skills
- Bachelor's degree in hotel/hospitality or related field, or
equivalent combination of education/experience
- Minimum 4 years in sales with specific experience in
hospitality event/conference sales
- Demonstrated proficiency in Microsoft Office Suite
- Successful completion of criminal background check and drug
screen
- Successful Department of Motor Vehicle check
- Professional communication skills both verbal and written
Desired Qualifications & Traits
- Significant customer service experience
- Strong problem solving and organizational skills
- Attention to detail and ability to exceed quality
standards
- Enthusiastic and positive energy
- Multi-tasking ability
Physical Requirements
- Able to lift up to 20lbs
- Able to bend, stretch, and twist
- Able to stand or sit for long periods of time
Equal Opportunity Employer/Protected Veterans/Individuals with
DisabilitiesThe contractor will not discharge or in any other
manner discriminate against employees or applicants because they
have inquired about, discussed, or disclosed their own pay or the
pay of another employee or applicant. However, employees who have
access to the compensation information of other employees or
applicants as a part of their essential job functions cannot
disclose the pay of other employees or applicants to individuals
who do not otherwise have access to compensation information,
unless the disclosure is (a) in response to a formal complaint or
charge, (b) in furtherance of an investigation, proceeding,
hearing, or action, including an investigation conducted by the
employer, or (c) consistent with the contractor's legal duty to
furnish information. 41 CFR 60-1.35(c)
Keywords: Great Wolf Lodge, Waukegan , Sales Manager, Executive , Waukegan, Illinois
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