Copywriter
Company: Woodland Foods
Location: Waukegan
Posted on: May 11, 2022
|
|
Job Description:
TITLE: Copywriter FLSA STATUS: Non-Exempt REPORTS TO: Consumer
Marketing Manager & Commercial Marketing Manager SUPERVISES: None
TRAVEL: None DEPARTMENT: Marketing JOB PURPOSE: The Woodland Foods
Copywriter is responsible for creating and editing engaging, clear,
and on-brand copy for Woodland Foods and the company---s own
brands: Curious Spoon, DG, and Woodland Ingredients as well as
private label products. A successful team member will play a
fundamental role in content communication standards development and
strategy and will have the ability to utilize market research to
produce creative concepts and copy targeting specific audiences.
The goal of this position is to drive company, brand, and product
awareness and increase customer engagement and company sales
through compelling, strategic copy content. ESSENTIAL FUNCTIONS:
Fully understand the company---s brand strategies and target
audiences. Create, adjust, and fully understand guidelines for
brand voice, tone, and writing style to match each of the
company---s own brands. Monitor all copy content and ensure brand
voice and style guidelines are being implemented. Create relevant
resources and trainings for copy communication standards that can
be shared across the company to ensure consistency and improve the
ability of the company and each brand to speak with one voice.
Interpret creative and technical information and create persuasive,
informational, or engaging copy content that is clear and error
free and is written in the appropriate brand voice. Content
includes, but is not limited to: Product descriptions and points of
interest, website content, blogs, social media content, email
marketing content, sales presentation content, marketing collateral
content, press releases, supplier stories, company reports, forms
and surveys, newsletters, and video scripts. Proofread and edit
existing copy to align with company guidelines and brand voice.
Content requiring proofreading and copy oversight includes, but is
not limited to: product artwork, recipes, existing website content,
employee created content, third-party created content. Conduct
market and product research. Write and share applicable reports.
Understand Search Engine Optimization (SEO) strategies and write
content tailored towards appropriate keywords, tone, style, and
readability to organically elevate company content online.
SECONDARY FUNCTIONS: Perform other marketing tasks and duties, as
assigned Special projects as assigned SKILLS AND QUALIFICATIONS: 3
years copywriting experience College degree in related field (e.g.,
English, Marketing, Communications) or equivalent experience with
above-standard proof-reading skills Experience writing and
proofreading content for print and digital channels Ability to
effectively tailor writing to different brands and audiences
Experience with Search Engine Optimization (SEO) concepts and
social media content writing preferred Creativity, adaptability and
the ability to think critically Candidate should have experience
producing copy for advertising and marketing campaigns, with a
strong ability to tailor content for the intended brand and
audience. Strong organizational skills required for effective
content/copy management are required. Proficiency with common
office software required. Powered by JazzHR 0KKR6RLs0y
Keywords: Woodland Foods, Waukegan , Copywriter, Advertising , Waukegan, Illinois
Click
here to apply!
|